Most read
This page lists the top ten most read articles for this journal based on the number of full text views and downloads recorded on Cambridge Core over the last 90 days. This list is updated on a daily basis.
The Definition and Measurement of Creativity: What Do We Know?
-
- Published online by Cambridge University Press:
- 18 May 2004, pp. 188-201
-
- Article
- Export citation
Sports Celebrity Influence on the Behavioral Intentions of Generation Y
-
- Published online by Cambridge University Press:
- 12 May 2004, pp. 108-118
-
- Article
- Export citation
The Emergence of IMC: A Theoretical Perspective
-
- Published online by Cambridge University Press:
- 06 May 2004, pp. 19-30
-
- Article
- Export citation
How Brands Become Icons: The Principles of Cultural Branding
-
- Published online by Cambridge University Press:
- 29 December 2005, pp. 282-283
-
- Article
- Export citation
Does It Pay to Shock? Reactions to Shocking and Nonshocking Advertising Content among University Students
-
- Published online by Cambridge University Press:
- 24 September 2003, pp. 268-280
-
- Article
- Export citation
Anholt Nation Brands Index: How Does the World See America?
-
- Published online by Cambridge University Press:
- 24 February 2006, pp. 296-304
-
- Article
- Export citation
Gender Issues in Advertising—An Oversight Synthesis of Research: 1970–2002
-
- Published online by Cambridge University Press:
- 01 July 2003, pp. 111-129
-
- Article
- Export citation
Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email
-
- Published online by Cambridge University Press:
- 15 April 2005, pp. 333-348
-
- Article
- Export citation
Corporate Reputation: What Do Consumers Really Care About?
-
- Published online by Cambridge University Press:
- 24 February 2006, pp. 305-313
-
- Article
- Export citation
Super Bowl Advertising Effectiveness: Hollywood Finds the Games Golden
-
- Published online by Cambridge University Press:
- 10 May 2004, pp. 143-159
-
- Article
- Export citation