Perhaps the most significant thing about the business man in folklore is that he is far from an important figure in it. From this we may deduce that among those people who have created what we call folklore the business man has either not played an important rôle or his function and contribution have not been understood. He is not, however, altogether missing; we might not recognize him, since he is a remote and shadowy figure compared with the business man as we think of him today. But he is there, and the very form and circumstances in which he appears have meaning.