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Sales and Marketing

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Cracking the Ad Code
Jacob Goldenberg, Amnon Levav, David Mazursky, Sorin Solomon

Unlocks the secret of inventing new creative campaigns and presents practical tools to allow quick production of successful creative ideas.

Published April 2009 | Hardback | ISBN-13:9780521859059 | In stock

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Global Brands
The Evolution of Multinationals in Alcoholic Beverages
Teresa da Silva Lopes

Global Brands, first published in 2007, adds to the literature on the growth of multinational corporations through the focus on brands.

Published November 2007 | Hardback | ISBN-13:9780521833974 | In stock

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Experimental Auctions
Methods and Applications in Economic and Marketing Research
Jayson L. Lusk, Jason F. Shogren

A comprehensive guide to the theory and practice of experimental auctions.

Published November 2007 | Hardback | ISBN-13:9780521855167 | In stock

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Leading the Sales Force
A Dynamic Management Process
René Y. Darmon

A guide for sales managers, presenting an integrative vision of the complex sales force system.

Published December 2006 | Hardback | ISBN-13:9780521848343 (ISBN-10:0521848342) | In stock

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