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Technology Management

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Cracking the Ad Code
Jacob Goldenberg, Amnon Levav, David Mazursky, Sorin Solomon

Unlocks the secret of inventing new creative campaigns and presents practical tools to allow quick production of successful creative ideas.

Published April 2009 | Hardback | ISBN-13:9780521859059 | In stock

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Creating Agile Business Systems with Reusable Knowledge
A. Mitra, A. Gupta

The authors describe how business knowledge can be identified, encapsulated and shared using a modular approach to building business systems.

Published January 2007 | Hardback | ISBN-13:9780521851633 | In stock

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Service Orientation
Winning Strategies and Best Practices
Paul Allen, With contributions by Sam Higgins, Paul McRae, Hermann Schlamann

An accessible introduction to service orientation, showing how it works and highlighting the benefits it can deliver.

Published April 2006 | Hardback | ISBN-13:9780521843362 (ISBN-10:0521843367) | In stock

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Mastering Your Organization's Processes
A Plain Guide to BPM
John O'Connell, Jon Pyke, Roger Whitehead

Book assisting understanding and implementation of Business Process Management for managers and MBA students.

Published January 2006 | Hardback | ISBN-13:9780521839754 (ISBN-10:0521839750) | In stock

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The Outsourcing Process
Strategies for Evaluation and Management
Ronan McIvor

This book provides a framework for an up-to-date understanding of the outsourcing process.

Published June 2005 | Hardback | ISBN-13:9780521844116 (ISBN-10:0521844118) | In stock

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Offshoring Information Technology
Sourcing and Outsourcing to a Global Workforce
Erran Carmel, Paul Tjia

This book explains everything you need to know to put IT offshoring (outsourcing overseas) into practice.

Published May 2005 | Hardback | ISBN-13:9780521843553 (ISBN-10:0521843553) | In stock

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Second-Wave Enterprise Resource Planning Systems
Implementing for Effectiveness
Edited by Graeme Shanks, Peter B. Seddon, Leslie P. Willcocks

How to get the most out of Enterprise Resource Planning (ERP) systems.

Published September 2003 | Hardback | ISBN-13:9780521819022 (ISBN-10:0521819024) | In stock

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