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Cambridge University Press and ‘Fitz and Will’ create festive story to bring city to life for global audience
Cambridge’s most-famous cats – Fitz and Will – are back in a new, festive adventure thanks to Cambridge University Press and Little Cam Books.
Little Cam Book’s original Fitz and Will, the Cambridge Cats series has been delighting families with the city’s charms for over half a decade, including the Duke and Duchess of Cambridge who have read the stories to Prince George.
Now the new story will bring Cambridge to life for people across the world this winter.
Adding new character ‘Leo from Brazil’ to the cast in this seasonal title, The Festive Adventure introduces global readers to iconic Cambridge locations through fresh eyes.
From 2 December, the specially created tale will arrive in Press customers’ inboxes and be shared widely online. The story is told with whimsical rhymes, illustrations and light animation stitched together on a scrolling digital page, allowing it to be shared globally and sustainably.
Joe Tearle, Senior Marketing Manager for English Language Teaching at Cambridge University Press, said: ‘This festive season, we were looking to create something special that allowed us to bring Cambridge to life in a different way. Our audience is really international and, as Cambridge is such as key part of who we are at the Press, we wanted to share the city’s magic with people across the world.’
This seasonal campaign also celebrates the good causes the Press and Little Cam Books support throughout the year, and links to these can be found at the end of the story.
Read the festive story online: cambridge.org/fitzandwill
The Festive Adventure is available until 6 January 2020.
Tel: +44 (0)1223 326194